{"title":"Mido","description":"\u003cp\u003e\u003cspan\u003eMido directly translates to “I measure” from the Spanish phrase Yo mido. Founded in 1918 by George G. Schaeren in Switzerland, the company strives to capture accuracy through their art deco-inspired timepieces. Their design is not trumped by their cutting-edge mechanic, but supported by it. Mido watches is recognized as one of the top 10 producers of certified chronometers and seeks to constantly reinvent the watch industry.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"mido-multifort-tv-35mm-automatic-m049-307-11-106-00","title":"Mido Multifort TV 35mm Automatic M049.307.11.106.00","description":"\u003cp\u003eMIDO is adding a size to the successful Multifort TV collection. Without losing any of its cult TV-shaped silhouette, the Multifort TV 35 - with its size of 35 x 34.2 mm - makes a remarkable debut in a fascinating version with perfectly versatile dimensions. A distinctive feature: its thickness is reduced to the maximum, thanks to its Calibre 72 automatic movement, renowned for its finesse and outstanding reliability granted by a high-tech Nivachron™ balance spring. The unique allure of this model will appeal to all wrists in any dial combination, offering a sublime blend of the collection's signature design elements.\u003c\/p\u003e","brand":"Swatch Mido","offers":[{"title":"Default Title","offer_id":54452932706593,"sku":"40-M0493071110600","price":1710.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6905\/9873\/files\/M0493071110600__1.png?v=1794190509"},{"product_id":"mido-ocean-star-tribute-40-5mm-automatic-m026-830-11-051-00","title":"Mido Ocean Star Tribute 40.5mm Automatic M026.830.11.051.00","description":"\u003cp\u003eMIDO pays tribute to the Ocean Star collection. In subtle reference to the past, the Ocean Star Tribute Swiss watch reinterprets the aesthetic codes of the diving models from the 1960s. It is fitted with the Caliber 80 automatic movement with up to 80 hours of power reserve, is water-resistant up to a pressure of 20 bar (200 m\/656 ft) and features a unique strap offering maximum comfort.\u003c\/p\u003e","brand":"Swatch Mido","offers":[{"title":"Default Title","offer_id":54452965540129,"sku":"40-M0268301105100","price":1600.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6905\/9873\/files\/M0268301105100__1.png?v=1794190781"},{"product_id":"mido-ocean-star-39mm-automatic-m026-907-21-021-00","title":"Mido Ocean Star 39mm Automatic M026.907.21.021.00","description":"\u003cp\u003eGet set for an adventure – on land or across the ocean, but always in great style! MIDO proposes what is undeniably its most versatile Ocean Star watch model, a sporty, reliable and chic companion for any escape. Its perfect 39 mm diameter, is combined with a beautifully slim case for the Ocean Star. The aesthetic of this automatic watch is defined as well by its unique and distinctive relief dial – evoking the movement of the currents across the sand. Water-resistant up to a pressure of 200 m (20 bars \/ 660 ft), the famous starfish motif - emblem of MIDO's historic watchmaking expertise in water-resistance - is featured on its screw-down case back.\u003c\/p\u003e","brand":"Swatch Mido","offers":[{"title":"Default Title","offer_id":54453001519393,"sku":"40-M0269072102100","price":1540.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6905\/9873\/files\/M0269072102100__1.png?v=1794191074"},{"product_id":"mido-ocean-star-tribute-40-5mm-automatic-m026-807-11-041-01","title":"Mido Ocean Star Tribute 40.5mm Automatic M026.807.11.041.01","description":"\u003cp\u003eMido pays tribute to the Ocean Star collection. In subtle reference to the past, the Ocean Star Tribute Swiss watch reinterprets the aesthetic codes of the diving models from the 1960s. It is fitted with the Caliber 80 automatic movement with up to 80 hours of power reserve, is water-resistant up to a pressure of 20 bar (200 m\/656 ft) and features a unique strap offering maximum comfort.\u003c\/p\u003e","brand":"Swatch Mido","offers":[{"title":"Default Title","offer_id":54453034942753,"sku":"40-M0268071104101","price":1600.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6905\/9873\/files\/M0268071104101__1.png?v=1794191356"},{"product_id":"mido-ocean-star-39mm-automatic-m026-907-11-041-01","title":"Mido Ocean Star 39mm Automatic M026.907.11.041.01","description":"\u003cp\u003eThe Mido Ocean Star 39 Automatic combines refined proportions with the rugged performance of a professional dive watch. Its 39 mm stainless steel case features a striking blue relief dial inspired by the movement of ocean currents, complemented by a blue and black unidirectional rotating bezel.\u003c\/p\u003e\n\u003cp\u003ePowered by Mido’s Caliber 72 automatic movement, the watch offers an impressive 72-hour power reserve and a Nivachron™ balance spring for enhanced resistance to magnetic fields. A sapphire crystal with double anti-reflective treatment provides excellent clarity, while Super-LumiNova® hands and indexes ensure optimal legibility in low-light conditions.\u003c\/p\u003e\n\u003cp\u003eDesigned for both adventure and everyday wear, the Ocean Star 39 is water-resistant to 200 metres and features a screw-down crown, solid caseback, and stainless steel bracelet with a quick-change system and diving extension. With its compact 39 mm profile, distinctive ocean-inspired dial, and Swiss automatic movement, this timepiece delivers a versatile combination of style, durability, and performance.\u003cbr\u003e\u003c\/p\u003e","brand":"Swatch Mido","offers":[{"title":"Default Title","offer_id":54453104116001,"sku":"40-M0269071104101","price":1710.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6905\/9873\/files\/M0269071104101__1.png?v=1794191915"},{"product_id":"mido-ocean-star-200c-42-5mm-automatic-m042-430-11-091-00","title":"Mido Ocean Star 200C 42.5mm Automatic M042.430.11.091.00","description":"\u003cp\u003eMIDO is bringing ceramic - one of the most outstanding materials in watchmaking - to the unidirectional rotating bezel of its sporty Ocean Star 200C Swiss watch. The dial is decorated offers individually applied indexes coated with white Super-Luminova®. This diving watch is water resistant up to 20 bar, with the case shape providing extra protection for the screw down crown. The screwed-on case back is engraved with the Ocean Star logo. The automatic movement, with a power reserve of up to 80 hours, ensures outstanding reliability.\u003c\/p\u003e","brand":"Swatch Mido","offers":[{"title":"Default Title","offer_id":54453104967969,"sku":"40-M0424301109100","price":1600.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6905\/9873\/files\/M0424301109100__1.png?v=1794191919"},{"product_id":"mido-multifort-tv-big-date-39-2x40mm-automatic-m049-526-37-291-00","title":"Mido Multifort TV Big Date 39.2x40mm Automatic M049.526.37.291.00","description":"\u003cp\u003eA brilliant flashback! Born from MIDO's extraordinary heritage, the TV-shaped case returns to centre stage for the Multifort TV Big Date, as intense as it is precise, thanks to its formidable mechanical movement. The modern and dynamic design of this Swiss watch is highlighted by a striking dial and, along with its distinctive function: the BIG DATE at 12 o'clock. Its formidable latest-generation automatic movement, Caliber 80, is equipped with a high-tech balance spring in Nivachron™, which offers outstanding resistance to shocks and magnetic fields.\u003c\/p\u003e","brand":"Swatch Mido","offers":[{"title":"Default Title","offer_id":54453105426721,"sku":"40-M0495263729100","price":1760.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6905\/9873\/files\/M0495263729100__1.png?v=1794191923"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6905\/9873\/collections\/mido_1_1920.png?v=1783477732","url":"https:\/\/checkout.loro.ca\/collections\/mido.oembed","provider":"L'ORO | Luxury is our legacy","version":"1.0","type":"link"}